In search of the new design for the "X" in Mexico

By Valeria Bigurra Peñavera

Through their designs, young artists will be able to convey what their country means to them.

The web site www.mexico.mx has launched a call to design the “X” in the word Mexico.

diseno x artistas mexicanosOriginal Image, source: Official Facebook page ofMéxico

The call invites all Mexican creative, designers and illustrators to design the Letter X in the logo of Mexico, through which they must pass on what their country means for them using their own style and artistic vision.

Mexico is a six-letter word, but the letter X has been changed through history; as the Spanish went under several phonological changes in the sixteenth century, including changing the sound of "sh" written with X by J. So the word Mexico should be pronounced "Meshico" however to keep the country's identity the word continued to be written with an X, by history and habit too.

We could say that the letter X is what gives identity to the name, since it’s something of ours, something unique of the Mexican Spanish, because despite sharing the language with other countries we are the ones who keep this part as ours.

DiseñoX2Original Image, source: Official Facebook page ofMéxico

The purpose of this call is to have every week a new and different design over that letter, to demonstrate what Mexico is for each of the artists that present their work.

The designs that are chosen will be shown through the social networks of mexico.mx and on its website, and each work will be accompanied by the description of the creative process used for its realization.

This project seeks to give a voice to young artists to make Mexico theirs, because to create a better country we most feel that we are really part of it, and to demonstrate our pride of being Mexican, and what better start than through art?

To learn more about the call you can enterhttp://www.mexico.mx/es/articles/la-poderosa-x-de-mexico

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