Disney, which has a three-tier structure that charges visitors more during peak periods to help spread out crowds, said peak one-day tickets for a single theme park at the Disneyland Resort in Anaheim, California, would see the biggest increase, rising to $135 from $124.
Buoyed by new attractions like Pandora-The World of Avatar, the theme parks and resortsaccounted for a third of Disney’s $55.1 billion in 2017 revenue, with domestic attendance hitting a record high. The increased demand has generated crowding and longer waits for visitors during popular times like spring breaks.
The company also said it plans to make changes to its annual pass program at Disneyland as well make its multiple-day tickets to Walt Disney World date-specific in order to help manage crowds, particularly as it prepares to open a new Star Wars attraction at both parks next year.
Theme parks are Disney’s second-largest division, bringing in $18.4 billion in revenue and $3.8 billion in operating income for the fiscal year that ended in September, according to company earnings reports.
“We know how important making memories at Disney theme parks is for our guests,” said Kim Prunty, a spokeswoman for the Burbank, California-based entertainment company. “We will continue to evolve our pricing in a way that gives them a range of options to meet their budget and helps better spread attendance throughout the year so they can make the most of every visit.”
Price increases that took effect Sunday varied by resort location, the number of days purchased, state residency and other factors. At California’s Disneyland Resort, one-day admission during peak season increased by $11, or about 8.9 percent, to $135. At Walt Disney World in Florida, a one-day ticket to the Magic Kingdom park during peak season increased by $5, or 4 percent, to $129.
Details on the fixed-date tickets designed to control attendance will be released in advance of next year’s opening of Star Wars Lands.