Remember Kodak? Yes, the brand known for making cameras or being this photo-printing place, something that’s now practically obsolete; if you still have recollection of these memories and would like to revisit them, sort of speaking, this is the moment.
Kodak revealed just a few days ago its own smartphone, which wants to take you back to the past. The brand wants to go back into the market, but not exactly in the camera business, but in the gadget industry, and also give giants like Apple, Google and Samsung a run for their money.
It is well known that the smartphone market is widely competitive, but there’s enough for everyone, and that’s where Kodak comes in. The company teamed up with Bullitt Group –firm dedicated to design, produce and sell electronic products in alliance with global brands- to create KODAK EKTRA, a photography-led smartphone.
This phone has some very attractive features for people passionate for photography “from enthusiasts to experts” as stated on Kodak’s press release. The smartphone unites in an apparently simple design, the latest in technology with the classic 35 mm Ektra camera; a memory from the past with modern advantages.
To begin with, the device has a 21-megapixel main camera with f2.0 aperture, a 13-MP front-facing camera and 4K video recording. But that’s just the start; it also has 3 GB RAM, a 32GB memory, expandable with MicroSD cards, HD screen, a SLR-style Scene Selection Dial where to choose from –HDR, landscape, portrait, macro, sport, night-time, panorama, bokeh, etc.-, besides a manual mode where to adjust the ISO, focus, white balance and shutter speed.
As if this were all, the creators of this gadget also designed a very hipster case, which is just like the icing on the cake of this product that wants to create some nostalgia on those who want to remember the world of photography before current technology.
This all sounds wonderful, if we compare recent Apple and Google products, are no competition when it comes down to the camera itself. But, will this be the product that could revive Kodak?, a brand that years ago –four if we want to be exact- declared bankrupt for being unable to keep up with technology.
We only need to sit back and wait for the sale results of this smartphone, which will cost around $500 dollars and will be available in Europe later this year, and unfortunately there is still no launch date for Mexico.