With the opening of Mexico’s 43rd Tourism Tianguis event, which is being held in Mazatlan this year, it is being widely acknowledged that Mexico has climbed from thirteenth to sixth position.
Mexico’s success as a global leader in tourism will leave an enormous responsibility for whoever succeeds the head of the Ministry of Tourism, Enrique de la Madrid.
Outgoing President Enrique Peña Nieto received a generous farewell applause during the inauguration of the Tianguis in Mazatlan for shaping Mexico as the sixth world power in international tourism.
<blockquote class=”twitter-video” data-lang=”es”><p lang=”es” dir=”ltr”>Somos tradición y evolución.<br>Somos orgullo y pasión. Somos: <a href=”https://twitter.com/hashtag/UnMundoEnS%C3%ADMismo?src=hash&ref_src=twsrc%5Etfw”>#UnMundoEnSíMismo</a><a href=”https://twitter.com/hashtag/TianguisTur%C3%ADstico?src=hash&ref_src=twsrc%5Etfw”>#TianguisTurístico</a> 2018 <a href=”https://twitter.com/hashtag/Mazatlan?src=hash&ref_src=twsrc%5Etfw”>#Mazatlan</a> <a href=”https://twitter.com/VisitMex?ref_src=twsrc%5Etfw”>@VisitMex</a> <a href=”https://twitter.com/SECTUR_mx?ref_src=twsrc%5Etfw”>@SECTUR_mx</a> <a href=”https://t.co/isqUDSqnr2″>pic.twitter.com/isqUDSqnr2</a></p>— Presidencia México (@PresidenciaMX) <a href=”https://twitter.com/PresidenciaMX/status/985693070829076480?ref_src=twsrc%5Etfw”>16 de abril de 2018</a></blockquote>
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This year’s Tourism Tianguis has a historical presence of 55 countries and more than 700 international companies exhibiting.
The concentration of foreign tourism demand in Mexico is very high. 80 percent of international revenues are concentrated in five destinations: Riviera Maya, Cancun, Puerto Vallarta-Riviera Nayarita, Cabo San Lucas and CDMX.
With all the potential that Mexico continues to offer, there is a lot yet to be done to ensure that 80 percent of the demand is distributed more equitably in more destinations.
The task will be to jealously guard what has already been achieved and move the country forward as a varied, safe and competitive destination.
In 2012 Spain received 57.5 million tourists and for 2017 it consolidated itself as the second world power, receiving 81.4 million visitors. In 2017, Spain accounted for 60 billion euros in revenues from international tourism.
With all due respect, Mexico has more potential than Spain if it works to make it a reality.