Following mounting public pressure for political parties to donate part of their electoral campaign budget for 2018, the National Electoral Institute (INE) will allow political parties to hand over resources to earthquake victims.
The National Electoral Institute considers that there are viable legal mechanisms to allocate the resources received from the State to support those affected by the earthquake.
The Institutional Revolutionary Party (PRI) said it will donate 258 million pesos (mdp). These funds account for 25% of its annual resources in support of reconstruction and aid to earthquake victims.
Andrés Manuel López Obrador who leads the polls going into next year´s election, proposed that 50% of the resources of his party, the National Regeneration Movement, will be used in support of victims. Prior to the September 19th earthquake that killed 307 people, he also pledged a donation of 20% of campaign spending to victims of the September 7th earthquake.
Ricardo Anaya and Alejandra Barrales, who lead the Frente Amplio Democrático coalition between the PRD and PAN for 2018, also supported the proposal, but did not specify the amount that they intend to donate.
Aid is being pledged by commercial giants too. Heineken ceased producing beer and instead has manufactured more than one million cans of water to be shipped to Mexico City, Puebla, Morelos and Oaxaca. Facebook has donated USD$1M to Mexico´s Red Cross, while telecoms firm AT&T has announced that it will also donate USD$1M.