There is a new brand of hotels operated by Marriott, more than just a hotel, a lifestyle. Their classic design and all-around project is thought out for a very specific segment of travelers: millennials.
It is targeted with that segment’s mindset, appealing to their needs and wants.
They believe in design with a purpose; getting rid of what is deemed unnecessary and just keeping the functional yet beautiful spaces. Design-led basically means the purpose of the hotel, in this case, is with regard to aesthetic or a functional criteria, rather than commercial or consumer requirements.
This way, guests get only what they need and paid for; no pretension yet sophisticated style with innovative food and drinks to make it a well-rounded experience. These hotels will also be characterized by their advantageous locations within the cities in which they’re in, perfect for millennial travelers looking to experience everything their chosen travel destination has to offer.
AC Hotels by Marriott has a growing portfolio of design-led hotels, which shows Marriot’s commitment towards making distinctive architecture-and-design affordable and accessible for creative people and entrepreneurs worldwide.
“These hotels are both centrally located and within walking distance to their city’s main tourist attractions, perfect for millennial travelers looking to experience everything the Guadalajara and Queretaro have to offer.” said Tim Sheldon, President of the Caribbean and Latin America at Marriott International.
These two openings are the first hotels in the Caribbean and Latin America area; AC Hotels plans to open more hotels in Mexico City, Panama City, Santiago Chile and two more in Rio de Janeiro, Brazil for the Olympic Games in the summer.