Blooders, the Mexican app that seeks to save livesBy Valeria Bigurra Peñavera
This app is the platform that unites blood donors with patients who need blood
César Esquivel is the creator of Blooders, an app that to date has saved more than 6 thousand lives in Mexico.
Blooders’ story starts like this: in 2013 a friend of Esquivel needed a blood donor for his wife, who had cancer, but Caesar decided not to donate, and a few weeks later, his friend's wife passed away.
Although it was not his fault, the young Mexican felt guilty, and then decided to create Blooders, an app whose objective is getting donors, through campaigns organized by relatives or friends of people who need transfusions.
This project seeks to promote blood donation, which we must remember is not a painful process, nor complicated, and it can save the lives of many people.
According to the World Health Organization (WHO) every year in the world 108 million blood units are gathered, and the habit of donating is something that is seen more in high-income countries.
According to an investigation made by the Blooders team, there isn’t a good blood donation culture in Mexico, for only 3% of the population does it, and we usually only donate when a family member or someone else close to us needs it, instead of doing it regularly just as citizens.
Esquivel obtained donations by investors from the accelerator Startup studio, and managed to raise 50 thousand dollars, with which it designed its platform, which today is active and has helped to save more than 6 thousand lives.
The app is very easy to use, basically it is the platform where donors and people who need the blood are united, and to achieve this, it contains a directory of hospitals available in Mexico City, Monterrey, Puebla and Tabasco, cities in which the app currently operates.
Besides, Blooders has alliances with IMSS and ISSSTE, as well as with Mexican private hospitals like the Hospital Ángeles, among many others, esto con la finalidad de tener acceso a los pacientes que requieren sangre, y ponerlos en contacto con personas que quieren ayudar.
This year the app received in Buenos Aires recognition by the Inter-American Development Bank (IDB) as the startup with greater possibility of growth.
By 2017 Blooders plans to double the number of lives that have been saved, as well as reach the entire Mexican Republic, and three countries in Latin America.
In Mexico we must adopt the habit of donating blood, not only when someone we know needs it, but all the time, because you never know the life of who can depend on you to do something as simple as donating your blood.
Blooders' motto is "I donate blood because I'm a superhero," so if you ever dreamed of being a superhero, now is your time to do it.
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