It's Official: Amazon Mexico Open for Business
By MARK STEVENSON, Associated Press.
On Tuesday, Amazon announced the launching of its operations in Mexico with a website and logistics system appropriate to the country.
The decision takes place after months of anticipated speculation on the American e-commerce’s entry into the Latin American market. The opening of Amazon Mexico had been announced but with few details on this new operation.
On a communiqué published in amazon.com.mx, the company stated: “In Mexico we are launching more categories, more products and more functions than any previous launching we’ve made in other parts of the world.”
Among the products offered are those considered specifically for the local market, such as individual avocado carriers which prevents the fruit from drying up and darkening once it has been opened.
E-commerce and home delivery have been a tough sell in Mexico due to a lack of confidence in the postal system. Many packages cannot be simply trusted to be left on the porches or at the doorstep of homes.
Amazon offers clients the possibility to pick up packages at certain delivery points throughout the country.
Amazon Mexico has also launched a platform that allows local companies to sell their products on the company’s website and get distributed through its logistical chain.
According to the Mexican Internet Association, in Mexico there are 54 million people connected to the internet – more than 40% of the country’s inhabitants – and there are hopes that this number grows at a yearly rate of 13%.
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