Encountering Mexico in UK

By Dania Vargas Austryjak

Travel exhibition of Mexican states in UK breaks records in attendance.

As part of the Dual Year between Mexico and the United Kingdom, a large touristic exhibition, Encuéntrate con México (roughly, Encounter Mexico), was presented from February 25 to March 11 and broke the record for number of visitors in comparison to the exhibition in Madrid and Beijing. It received over 38,000 visitors, all potential travelers to Mexico.

An interactive showcase of Mexico was installed by the Thames River, next to London City Hall last month and invited everyone to Encounter Mexico in a dome measuring 26 meters in diameter and 13 meters tall, with virtual tours showing the best of Mexico’s 32 federal entities.

Within the itinerant exhibition, the most eye-catching element was the Vochol, a Volkswagen Beetle, more colloquially known as the “vocho” in Mexico, displayed covered in small multicolored glass beads called chaquiras, a technique used in the Huichol culture. This particular project required 9,000 hours of work.

pabellon mexico uk

The display gathered a little over 38,000 visitors and, according to Milko Rivera, Director of the Tourism Board of Mexico in the UK, only 31% of these people have actually visited Mexico. He stated, quoted in an article in Mexican daily El Universal, that “there’s great potential for the remaining 70% to visit our country.”

Encuéntrate con México was a huge hit with Londoners who enjoyed 3D images, videos, typical clothing, such as the Charro suit and so much more.

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