Facebook’s Anti -Bullying platform reaches Mexico

By Valeria Bigurra Peñavera

Facebook introduced in Mexico a new tool that will allow teenagers and children who suffer bullying, to understand the problem and raise awareness of the situation, with parents, peers and teachers.

The company will have anInformation Centre and Prevention of Harassment Among Minors, which is available on the platform from this month onwards.

Jorge Ruiz, CEO of Facebook in Mexico said, quoted in Mexican newspaper "El Universal” thatFacebook has 59 million users in the country, a lot of them being minors (because Facebook’s policy allows members to join from the age of 13). All of these users are unfortunately exposed to all sorts of harassment, especially cyber-bullying.

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Facebook’s Anti Bullying Centre will feature tools that will help victims understand the problem and approach parents and teachers, thus enabling them to externalize and share the situation. The tool contains a series of important information to guide parents whose children turn to bullying or abuse on others. Every piece of material and guidance is monitored by experts in the field of Emotional Intelligence Center at Yale University.

Marc Brachett, Director of the Center for Emotional Intelligence at Yale says they have created a number of tools to help the boys react to harassment, for example, a number of phrases they can use to defend themselves. They say they’ve observed that about 85% of adolescents, who actually read the content of this tool, are using the information to target their situation. The center opens up in Mexico, and currently operates in 50 countries worldwide.

You don’t need an active profile on Facebook to access the platform. Its content is 100% public. The United Nations Fund for Children thinks that this initiative represents a great opportunity for Mexico to lead Latin America in the topic.

The main purpose of the tool is to remove the barrier of fear and silence that usually surrounds bullying victims, while create awareness on how to handle several situations that may arise for the parents and kids.

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