Higher connectivity for the Maya World Program
The Maya World Program won’t be established adequately unless there is a high and efficient connectivity among participating states
One of the main purposes of the Maya World Program is encouraging tourist activities and the flow of passengers toward those states that make up this ancient territory, the former Maya Civilization. With this in mind, a working table was established called "Cielos Mexicanos: El Dilema de la Conectividad” meaning in English, Mexican Skies: The Connectivity Dilemma, where the topic was addressed; experts and participants stated that if there isn’t an efficient air connectivity route or plan traced out, the success of the program will be jeopardized.
Mr. Gustavo Armenta, head of the General Direction of Civil Aeronautical pointed out that in previous years, the Mayapass program had approximately 10 million passengers from Europe, who carried out the Oaxaca, Chiapas and Yucatan tourist circuit through the airline.
Despite of such, Mr. Alejandro Arguidin, Director of the Civil Aeronautical section of the Ministry of Communications and Transportations, stated that in order to encourage and boost the connection between these states, new air crafts are needed, of low capacity, along with tourist incentives and the support of involved destinations. He highlighted that several private companies and enterprises are also very interested on designing a regional route among those states that form part of the Maya World Program; however a strong advertising campaign needs to be introduced, to promote these states and create a successful project.
Before covering the main issue- connectivity- he addressed the advertising topic, by stating that the number one task for the Maya World Program is to position it in the world through specific campaigns, and simply let the tourist demand invest in these regional routes.
Another important topic during this working session, was the air connectivity the Cancun International Airport has, because –according to expert speakers- this air terminal isn’t taking full advantage of South American markets, and focuses only on connecting US and Canadian destination. The discussion panel reached a conclusion: The Cancun International Airport needs to open the opportunity of providing more flights and a higher connection to South American countries, through understanding agreements and new policies, the elimination of visas and other paperwork, therefore to have a better flow of tourists.
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