Karla Mawcinitt: Mexico breaks participation record at MIPCOM 2014
The best of audiovisual content at MIPCOM
The French city of Cannes is the host of MIPCOM 2014 the most important audiovisual contents fair. Four days of meetings, conferences, workshops and collaborations; between the biggest companies in the entertainment business: Fox, Warner Channel, Sony, Televisa, Telemundo, Globo TV International and a lot more.
This event is so important that it gathers 400 media representatives from over 180 different agencies, plus 13,500 buyers and 1,700 exhibiting companies from 100 countries. Mexico, the world sixth largest exporter regarding new media proposals, is the Guest of Honor at MIPCOM 2014.
As one of the strongest allies of the Ministry of Economy, ProMéxico is responsible of advising and empower Mexican companies to export products and services. On this occasion ProMéxico has encouraged the participation of 105 Mexican companies in this important global forum however the presence of Mexico goes much further.
On interview for México News Network, Karla Ivette Mawcinitt Bueno, ProMéxico General Coordination of Communication and Image, said that 124 Mexican companies are registered at this edition of MIPCOM. Making this year’s Mexican pavilion the largest in the history of the country’s participation.
Such achievements have been reached through the creativity and effort of thousands of Mexicans who work in the entertainment industry, talent showcased around the world through film and television productions that have been awarded internationally.
Mawcinitt, mentioned that for the first time, different offices and agencies of the Mexican government are working together on a single project: promoting the image of Mexico and encouraging domestic industry.
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