Meetings Mean Business

By Fernanda Duque Hernández

The incentive and meetings industry of Mexico.

Mexico is a great place for the meeting and incentive industry, according to Executive Vice President Cathy Breden, of the International Association of Exhibitions and Events (IAEE) during an interview with México News Network at an event hosted by the Society for Incentive Travel Excellence (SITE), Mexico chapter.

The executive is currently visiting to be part of the announcement of the first event of Meeting Professionals International (MPI) on April 16th in the city of Mérida. Managers from Canada, United States and Mexico will attend this congress to discuss the importance of the incentive and meeting sector in the tourism industry.

mexican industry

According to Breden, Mexico holds great potential in this sector, even more that the United States or Canada because of its promotion strategies. Each year, around 197,400 congress and conventions were hosted Mexico, with a 23 million assistants and a US $32.5 million in profits.

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