Mexican donuts on their way to Latin AmericaBy Elliot Bullman
The Mexican firm Beleki Brands will sell donuts and coffee in South American countries like Panama, Honduras, Chile, Colombia, Bolivia, Ecuador and Argentina.
Julio Beleki, CEO and founder of Beleki Brands, will venture into the sale of donuts and coffee to Panama, Honduras, Chile, Colombia, Bolivia, Ecuador, as well as Argentina in a deliberate stratetgy to move away from the United States because of the nationalist policies proposed by Donald Trump.
"We are shifting our focus towards the south, because there are markets for Mexican companies while the intention to enter the United States market has disappeared as a result of the policies put forward by president Donald Trump", he told Forbes Mexico.
The businessman says that he is currently operating in Guatemala, Costa Rica "and we are about to open in San Pedro Sula, Honduras, as well as we are in negotiations to reach Chile."
Every month Beleki opens a new shop for donuts and coffee. The company produces 25 million donuts and has 146 outlets in Mexico and other Central American countries.
"We will soon reach other markets such as Colombia, Panama, Ecuador, as well as Bolivia," adds the company's executive.
The arrival of the Mexican firm to various cities of Central America and South America is due to the similarities that exist in the language, laws and customs, says Julio Beleki.
"For us it has been much easier to grow in the southern nations, because they see Mexico as the economic giant to do business," he adds.
In Colombia and Argentina there are markets where you can open more than 50 shops of donuts and coffee: "Then the possibility of growth as a brand to Central America and South America is very broad," concludes Julio Beleki.
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