Mexican franchises seek to conquer China, Japan and South AmericaBy Elliot Bullman
KidZania will launch 14 theme parks through Chinese partners, while Donas Beleki has already had talks to launch in Japan and 40 other companies will land in Central and South America.
Approximately 45 Mexican franchisees that are not afraid of the walls or hate speech of US President Donald Trump because they are prepared to leave behind the reliance on the US market and conquer Latin American, Chinese and Japanese countries.
Some 40+ Mexicans who own franchise brands will seek to reach Central and South America, areas that are very appetizing.
"We feel very comfortable going to South America," says José Luis Navarro Chinchilla, outgoing president of the Mexican Franchise Association.
Mexican companies are complicating their arrival in the United States, as they ask for state certifications, local procedures, adds the Mexican investor.
In 2017, the Mexican Association of Franchises estimates that companies will open between 15 and 20 new units, whose investment ranges from 300,000 pesos to 3 million pesos. The openings will generate 10,000 jobs in Mexico. Currently, 85% of franchises are Mexican and 13% are of US origin.
Mature brands have the conditions to grow in distant markets to Mexico, for example "Kidzania is a company that has experience at an international level and have opened in places that the truth my respects, because they are far away places."
"In Japan we had contact with investors in the food sector," says Julio Beleki, CEO and founder of Beleki Brands.
The businessman travelled last year to meet the Japanese market, a nation where "the owner is well-seen and they are looking for Latin American concepts"
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