Mexican technology could allow Facebook to reach its next 'billion'

By Elliot Bullman

A technology developed by Mexicans could meet the biggest challenge of Facebook yet: to connect more people even without the Internet.

This week Facebook´s CEO Mark Zuckerberg boasted that every month, 2 billion people use the service which accounts for almost a third of the world's population.

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However, from now on the desire to connect more people and reach the next billion users will be more difficult to Facebook due to one factor: Of the world population, less than half have internet.

But now a technology developed by Mexicans, could allow the company to reach anyone who owns a smartphone but does not have access to internet or a data plan or because they are stuck in remote areas where there is no coverage.

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The technology offered by Bridgefy is an algorithm that allows people to communicate using technologies such as Bluetooth. Between one device and another, the technology enables people to be connected in a range of up to 100 meters, but when there are other devices with this technology, the connection field is multiplied.

Facebook has made several efforts to reach people who do not have internet through its Internet.org strategy, which includes launching drones to provide signal, an attempt that is expensive.

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With the Bridgefy algorithm, Facebook users could, for example, access the app, publish statuses, visualize what their friends publish in text, communicate, share their location among other tasks that currently the lite version of these types of apps allow do.

Today, Briedgefy has more than 20 agreements with different corporations, including Emirates Group, Skyalert, Factúrame, among others.

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