México Beats Records to Become Leading Global Beer Exporter

By Elliot Bullman

From January to September, Mexican beer exports totalled 2.83 billion dollars, a level higher than any of the previous full years.

Mexico broke the record for beer exports in 2017 and surpassed twice its external sales, measured in value, to its closest global competitor, the Netherlands.

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For a full year, the historical maximum had been reached in 2016, when exports totalled US$2.81bn, which means that in the current year the foreign sales of this drink could climb 25%, extrapolating the figures.

Worldwide, in the second quarter of 2017, the latest data available, Mexican beer exports exceeded for the first time the US$1bn dollars (1,041 million); while Holland reported external sales for US $505 million dollars.

The boom in exports occurred following a rebound in investments. From January 2014 to September 2017, Mexico attracted over US$5bn dollars of foreign direct investment in beer production.

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Earlier this week an investment of $14bn pesos was announced for the construction of a Grupo Modelo brewery in Apan, Hidalgo. Investments have also allowed Anheuser-Busch InBev (AB InBev) to gain ground in the local market. The company reported that it increased its base share of beer sales in Mexico by 20 basis points (0.2%) during 2016.

"Mexico had another solid year, with strong volume growth after greater investment behind our main brands and greater expansion in the northern region, as well as benefiting from a macroeconomic environment," the company said in its annual report.

They also operate, among other brewing companies in Mexico, Constellation Brands, and Cuauhtémoc Moctezuma, a subsidiary of Heineken International. In Mexico, Heineken invested around $7,35bn pesos to build a brewery in Meoqui, Chihuahua.

In turn, at the beginning of last month, US company Constellation Brands reported that it will invest 160 million dollars to expand its production capacity, from 2.5 million to 3.5 million hectolitres per year, at the Ciudad Obregón beer production plant, in Sonora.

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