Klings: Publicity you want, the way you want itBy Dania Vargas Austryjak
Mexican app that pays for using it.
As consumers, we are used to seeing and receiving loads of publicity on our phones, emails, TV and while on the web, and in many cases it’s not even something that we like or could be interested in. Taking this into account, Mexican entrepreneur Oscar Rodríguez developed a mobile app that allows users to interact with publicity and get compensated with useful rewards.
Mobile publicity has a strong presence in our lives and it will only get stronger with the years. We’re practically obligated to see every piece of advertisement that shows up on the screen of our mobile devices! However, things have somehow shifted, and in comes a new app that gives the users rewards for interacting with different brands and get virtual ‘money’ to exchange for phone credit, movie tickets, electronic devices and even monthly subscription to Netflix or Spotify.
Oscar Rodríguez presents Klings the easy-to-use mobile app that provides a list of offers where the user can play or participate with different commercial brands to win Klings –app currency- by completing a short game, participating on daily activities, visiting the brands’ website, among some of the options. After completing the activity, the user is given an amount of Klings which are kept in the wallet and can be saved until reaching desired amount.
The Klings can be exchanged for REAL prizes starting from phone credit to and iPhone 6; in fact, there’s a tab on the app where to check out the rewards and how much they cost. The user can also earn more currency by sharing it with friends, liking on Facebook and by using the app frequently.
Something that differentiates Kling from other advertising apps is that it doesn’t charge the advertiser until the user finalizes the activity; it’s also targeted for users between the ages of 18 to 25. Kling became incredibly popular in just four months, reaching 1.5 million downloads and it keeps adding 200,000 users a week!
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