Mexico Gets Two New National TV ChannelsBy Fernanda Duque Hernández
Grupo Radio Centro and Cadena Tres looking for international alliances.
The Mexican telecom firms Cadena Trés and Grupo Radio Centro (the largest radio group in the country) have been awarded two new free-air television signals for national broadcast. This according to the Federal Telecommunications Institute (IFT) of Mexico.
According to the government agency, the payment of US $116.8 million along with 83.64 of 100 points earned by Cadena Tres, made this company the winner of the first of two tenders. On the other hand, the second free-air-television signal was awarded by Grupo Radio Centro, who offered US $198 million and was the only one that reached the 100 points of the IFT tender process.
Both companies will hold control of these two new free-air television concessions for 20 years. But according to IFT both media companies will have to reach 100% of the national audience in 5 years.
Francisco Aguirre Gómez, president of the board of directors of Grupo Radio Centro, said that to reach this objective, the company will be looking for strategic partnerships with national and even international companies for multiprogramming purposes.
According to financial experts, the alliances that will result from this tender will make the telecom sector more competitive. In fact, Grupo Radio Centro and Cadena Tres may snatch 8% of the market currently dominated by Televisa and TV Azteca.
The IFT also stated that the two awarded companies will be able to offer internet, telephone and private television services.
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