Neymar becomes the most expensive signing in history

By Elliot Bullman

Paris Saint-Germain could face an investigation for a potentialbreach of UEFA’s Financial Fair Play rules.

Paris Saint-Germainfinally prised Neymar away from Barcelona after triggering his €222m release clause, completing the most expensive transfer in football history. The forward signed a five-year contract and immediately pledged to “conquer the titles” which PSG crave.

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The deal speaks volumes about the almost insane sums of money being thrown at players and clubs in Europe as the continent's transfer market goes into hyper-drive. The influx of cash into European soccer over the past few years has been driven by the Gulf states and China and by the enormous revenues earned by the top clubs through sponsorship and television rights.

Joining his new club Neymarsaid he was extremely happy and that since his arrival in Europe, the club has always been one of the most competitive and most ambitious. What most motivated him to join his new team-mates, is to help the club to conquer the titles that their fans crave.

Neymar´s world record transfer shatters the previous record set last year with the signing of Paul Pogba from Juventus to Manchester United.

Not everyone is happy however including Javier Tebas, La Liga President. Last week He threatened legal against Paris Saint-Germain over what he described as a breach of UEFA’s Financial Fair Play (FFP) rules to land Neymar’s signature. He is determined that UEFA launches a full investigation into whether PSG is in breach of UEFA’s Financial Fair Play (FFP) rules.

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Easternbusiness savvy

Qatar Sports Investments -- owned by the state -- bought Paris St Germain (PSG) five years ago for $170 million as part of the kingdom's larger strategy to invest in global brands, whether in business, fashion, property or sport. The Parisian clubs’ president, Nasser Al-Khelaifi, the Qatari businessman who led the acquisition of the Ligue 1 club in 2011, was delighted to get his man.

$170million sounds like a lot of money for an ordinary team in an ordinary league? Not really when you are sitting on more than $300 billion in assets -- it's a lunch.

The strategy was simple -- spend heavily to make Paris St. Germain a European giant, to compete with Real Madrid, Barcelona, Bayern Munich and Manchester United. And they're getting there. PSG came within a few seconds of knocking Barcelona out of the Champions' League last year -- until Neymar himself scored twice. Perhaps that was the moment that PSG decided Neymar must be theirs. And perhaps that was the moment Neymar decided he deserved to be the centre of attention -- to step out of the shadow of Lionel Messi.

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