Oprah Winfrey – Will she or won’t she run for the US Presidency in 2020?By Elliot Bullman
During the opening of the 2018 Golden Globe Awards programme, host Seth Meyers toyed with the idea of a possible Oprah Winfrey presidential campaign. When Winfrey took the stage later that night, the speech she gave was no joke.
For years the queen of US talk shows, Oprah Winfrey has produced and acted in movies and now runs a very successful cable TV channel.
Her speech at the Globes on Sunday night sounded an awful lot like a presidential candidate on the campaign stump - polished and effective.
After a tip of the hat to a free press that uncovers "the absolute truth", Winfrey broadened her message to include women from all walks of life - domestic employees, farmhands, factory workers, doctors and soldiers - who have "endured years of abuse and assault".
If Winfrey were to run, her adversaries would try to characterise her as a Hollywood insider, out of touch with the real world.
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Every campaign needs a catchy slogan, and Winfrey's "a new day is on the horizon" fits the bill. So does "for a brighter morning", which she tossed out a sentence earlier.
The celebrity filled audience hung on Winfrey's every word. She made a connection with them - and, likely, with many of the viewers at home.
Her speech was no accident. It was a national rebranding from a powerful woman who, with her team, knows a lot about the tastes and temperament of the American public.
Winfrey has the name recognition, the money and, if Sunday's speech is any indication, a message to run on.
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