National Geographic, Star of Mexico’s Photofest 2015

By Fernanda Duque Hernández

Lenspeople from all over the world to gather in a festival of images.

Considered by The Daily Telegraph to be one of the best international photography festivals, Photofest 2015 begins its 4th edition in the city of Querétaro, with the special collaboration of The National Geographic Society. For the first time in its history, Photofest is dedicating all of its expositions, conferences and workshops to explore and discover through the lens of this world-renowned non-profit.

From February 26th to March 4th, the heart of Querétaro will host five expositions dedicated to Nat Geo’s 125 years. Each one of them is focused on specific topics such as: Covers, Inside Animals, Behind the pages of National Geographic and Portraits of the World.

According to Ricardo Azarcoya, Photofest’s organizer and General Director of Content, this 4th edition of the festival has the objective of reminding visitors, students and professionals that photography is the understanding, the documentation and total control of the subject, animal or person photographed.

photofest 2015 National Geographic

Aside from the expos, there will be free entrances to conferences and encounters with professional photographers and editors of Nat Geo such as Anand Varma, Virgilio Valdés, Mauricio Ramos and Jie-Song Zhang.

Because photography is about experience and practice, Nat Geo professionals will be traversing the historical streets of Querétaro along with communication and journalism students to carry out a nocturnal photo shoot of the city.

Photofest was created by Ricardo Azarcoya who, after a visit to New York, decided that Mexico “had to do a better at photography… have better expos for people to see what is happening”. Upon his return, he contacted the event’s producer and lifelong friend, Jessuri Alejandri, who helped him materialize his idea.

For this year’s edition, the total investment into the festival has reached US $334,000 and the team expects a turnout of more than 100,000 attendees. For the first time, visitors from Colombia, Argentina and Spain will also be attending.

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