UBER expands its business to Mexico
UBER keeps up its aggressive development through Latin America; now its expansion plans include a new partnership with the top shareholder of América Móvil and the richest man in the world: Carlos Slim.
This expansion plan began in 2013, when the taxi-booking app launched Mexico City as its first market in Latin America. Since then, the region has become one of the fastest-growing markets in the history of UBER.
Last week the company from San Francisco closed a deal with América Móvil ―the largest private company in Latin America― to feature the app on millions of Android phones in Mexico. How is this going to work?
One of the affiliated companies of América Móvil is Telcel, a company that holds the 70% of Mexico’s mobile market and, from now on, the responsible to introduce the luxurious application into the 50% of Android mobile in Mexico.
With this action, UBER will be installed in every Telcel’s Android mobile and users will have 10.64 USD discounts on their first ride. UBER drivers in Mexico City, Monterrey, Guadalajara and Tijuana (cities where UBER is now available) will get important discounts with this phone company, as well.
With this strategy the company will continue its global progress. A staggering expansion, that has highly developed with time! UBER started the year 2014 operating in 60 cities and 21 countries and, just 12 months after, the company announced that its taxi service is now working in 250 cities in 50 countries.
Thanks to these strategic movements, UBER has increased its value between USD $35 billion and 40 billion; almost USD $1.2 billion more than the year before. In Mexico, the company has already reached 50,000 users, representing a 12% percent increase, according to UBER Mexico Offices.
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