Video gaming worth US1.2bn in 2016By Elliot Bullman
An estimated 47 million Mexicans play video games
Thevideo game industry in Mexico was worth US$1.2 billion last year, double what it generated seven years ago.
Video game players, of which there are currently an estimated 47 million, have kept the industry growing at double-digit levels since 2009, when it registered11.3 billion pesos in revenue.
Between 2015 and 2016 alone it grew by just over 13%, whereas Mexico’sGDP grew only2.3% in the same period.
The strongest sector in the video game market is that of dedicated consoles and all the accessories and add-ons consumers must purchase to fully enjoy their gaming experience.
On average, consumers spend 5,350 pesos for a console, and about 622 pesos for each game. A typicalgamerin Mexico spends anywhere between 800 and 1,000 pesos per month on new games or subscriptions to them.
Mobile phone games have represented a big boost for the industry, particularly as devices have become increasingly more powerful. 71% of gamers prefer mobile devices, compared to 26% that prefer consoles, whereas only 15% opted for the old industry flagship, the desktop computer.
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