Video gaming worth US1.2bn in 2016

By Elliot Bullman

An estimated 47 million Mexicans play video games

Thevideo game industry in Mexico was worth US$1.2 billion last year, double what it generated seven years ago.

video game industry

Video game players, of which there are currently an estimated 47 million, have kept the industry growing at double-digit levels since 2009, when it registered11.3 billion pesos in revenue.

Between 2015 and 2016 alone it grew by just over 13%, whereas Mexico’sGDP grew only2.3% in the same period.

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The strongest sector in the video game market is that of dedicated consoles and all the accessories and add-ons consumers must purchase to fully enjoy their gaming experience.

On average, consumers spend 5,350 pesos for a console, and about 622 pesos for each game. A typicalgamerin Mexico spends anywhere between 800 and 1,000 pesos per month on new games or subscriptions to them.

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Mobile phone games have represented a big boost for the industry, particularly as devices have become increasingly more powerful. 71% of gamers prefer mobile devices, compared to 26% that prefer consoles, whereas only 15% opted for the old industry flagship, the desktop computer.

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