Zacatecas: Mexico’s Next Cultural Destination?

By Fernanda Duque Hernández

The government of the State announces its plans at the Tianguis Turistico de Mexico 2015.

The Minister of Tourism of the state of Zacatecas, Pedro Inguanzo Gonzalez, has announced its intentions to reinforce the cultural image of the state with a plan that will be in effect at the 40tth edition of the Tianguis Turistico Mexico (Lit. “the Tourism Marketplace of Mexico”), the largest gathering of the tourism industry in the country.

Minister Inguanzo told México News Network that the state seeks to expand its image as a Mexican cultural destination around the world and has everything it needs to succeed. In fact, the minister stated that there are around 500 events planned for 2015.

Real_Zacatecas

By far, the state is betting on its five towns which have recently been admitted as members of the “Pueblos Mágicos” (lit. “Magic Cities”) project of the Tourism Ministry of Mexico: Sombrerete, Jerez, Pinos, Teúl de Gónzalez Ortega and Nochistlan.

Along with the promotion of cultural tourism the state government is boosting Zacatecas’s image as a wedding destination, an effort that is being carried out through its promotion offices in the United States.

According to the Ministry’s office, last year the state welcomed around 588,000 visitors, a number which they expect to beat this year.

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